On March 29, 2025, Western University hosted its Grad Ball at RBC Place London in London, Ontario. Booth Empire delivered a Glambot activation for the graduating students, and the rig produced 148 slow-motion guest videos over the course of the gala.
A grad ball is the natural home for a Glambot, and this activation is a clean example of why. The room is full of graduating students in formal attire - dresses, suits, group formations - and the Glambot’s slow-motion robotic camera move captures exactly the kind of moment that format is built for. The 148 videos produced that night were not generic photo booth output; each one was a red-carpet-style keepsake from a once-in-a-lifetime event.
The Brief: A Premium Keepsake for Graduating Students
The brief from Western was straightforward. Graduating students wanted a premium video keepsake from the grad ball that matched the formality of the night, and a standard photo booth was not going to deliver that. A photo strip captures what someone looked like at the event; a slow-motion Glambot video captures how the event felt.
The Glambot is the right tool for this brief because the robotic camera arm captures guests in dramatic slow motion, with the production value of a film premiere or a red-carpet arrival. For a graduating class in formal wear celebrating the end of their degree, that format is exactly what the moment calls for.
Why the Glambot Fit Western’s Grad Ball
Several things about Western’s Grad Ball made the Glambot the right choice, and they are worth being specific about because they explain why 148 videos came out of the night rather than a smaller number.
Formal attire. Dresses, suits, and coordinated group outfits are exactly what slow-motion video is designed to flatter. Movement, fabric, and dramatic posing all read at a different level of polish in slow motion than they do in still photography.
Gala environment. RBC Place London was set up as a formal graduation gala, which means the lighting, the staging, and the production value of the room already supported a cinematic activation. The Glambot did not have to manufacture the atmosphere - the room provided it.
Group celebrations. A grad ball is full of group moments - friends from the same program, residence groups, teams, clubs. The Glambot captures groups in slow motion better than a still camera does, because the energy of a group in motion reads differently than a posed photo.
A once-in-a-lifetime event. Graduating students and their families only get one grad ball. Standard photo booth output undersells that moment. The Glambot produces content that matches the significance of the night.
RBC Place London as the Venue
RBC Place London is one of the city’s principal event venues, and it was the right setting for a Western graduation gala. The venue has the scale to host the full graduating class, the production infrastructure to support a gala, and the lighting and space the Glambot needs to produce cinematic output.
For Booth Empire, the choice of venue shaped the activation in two ways. First, it confirmed that a Glambot was the right format rather than a print or digital photo booth - a formal graduation gala in a venue of that scale expects an activation with matching production value. Second, it set the standard for how the rig had to read inside the room: the equipment, the operator, and the output all had to feel like part of the gala rather than an add-on.
148 Slow-Motion Videos Across the Night
Across the gala, the Glambot produced 148 slow-motion videos. That volume is significant for a grad ball setting: it means a substantial share of the graduating students in the room walked away with their own piece of branded, cinematic content from the night.
The output was structured for the platforms where students actually share - vertical, fast, branded for the event, and ready to post while the gala was still running. That timing matters at a grad ball, where the energy of the night is when content lands hardest. The 148 videos produced that night went straight into the social channels where Western’s graduating class already lives.
How the Glambot Ran at Grad Ball
Booth Empire handled the full production on site: rig setup, lighting tuned to the RBC Place London gala space, on-site creative direction, branded overlays, and digital delivery of finished content. Graduating students stepped into the activation in formal attire, the robotic arm moved through its programmed path, and the resulting footage was edited and delivered for sharing while the event was still running.
The difference between a Glambot and a photo booth showed up most clearly in the output format. A photo booth produces stills built for a fridge magnet. The Glambot produces video built for social - which is the format graduating students actually want from a night they are going to post about.
Activation by the Numbers
- 148 slow-motion guest videos produced
- Western University Grad Ball as the event
- RBC Place London as the venue
- Formal attire and gala environment that made the Glambot a natural fit
- Same-event digital delivery for social sharing
Why Glambot for a Graduation Gala
Galas and formal events are the natural home for the Glambot because the aesthetic matches: dramatic lighting, slow motion, a single subject in formal wear, the energy of a group celebration. For a grad ball specifically, the Glambot turn becomes one of the night’s signature moments - not a side activation, but one of the experiences graduating students remember the event for.
The 148 videos produced at Western’s Grad Ball are 148 individual pieces of that memory. Each one was a customized keepsake, branded for the event, delivered while the gala was still running, and built for the channels where Western’s graduating class was already posting about the night.
Book a Similar Activation
Booth Empire provides Glambot rental in London, Ontario and across Canada and the United States for grad balls, galas, formals, and university events. Activations include custom lighting tuned to the venue, branded overlays, live editing, and same-event digital delivery. Contact Booth Empire to scope a Glambot for your next grad ball or formal event, or browse the full case study library.
