On Monday, October 6, 2025, Hayu took over TIFF Lightbox in Toronto for an activation built around two of its featured properties: The Real Housewives of Salt Lake City and NextGen. The booking came through Macintyre Communications, the agency representing Hayu, and the brief called for a premium slow-motion video experience for the brand’s fans, personalities, and invited guests.
Booth Empire delivered that experience, but with one detail that defined the activation: rather than a single Glambot, we installed two Glambots for the event. Across the run, the dual-rig setup produced 109 slow-motion guest videos for an audience of approximately 200 people.
The Brief: Slow-Motion Video for a Streaming Audience
Hayu is a reality-TV and lifestyle streaming service, and that audience expects polish. A standard photo booth was never going to land with guests who spend their time watching content built around personality, drama, and visual style. The Glambot was the right tool because it produces the closest thing an event activation can offer to the production value guests see on the shows they watch.
Macintyre Communications engaged Booth Empire as production partner on the activation. The brief was clear: deliver a premium slow-motion video experience, branded for Hayu, that would give invited fans, personalities, and guests something worth posting while the event was still running.
Why Two Glambots
The single most important production decision on this event was running two Glambots rather than one. Two rigs created a more substantial activation footprint, which mattered at TIFF Lightbox for a few specific reasons.
First, throughput. With approximately 200 guests in the room, a single Glambot line could have become a bottleneck at peak moments. Two rigs roughly doubled the capture capacity and kept the line moving while the event was live.
Second, presence. A dual-rig install reads as a real activation rather than a single camera on a tripod. For a brand activation at TIFF Lightbox, where the venue itself carries the cultural weight of Toronto’s film scene, that presence is part of what makes the experience feel like a premiere rather than a photo booth drop-in.
Third, the program. Hayu was activating around two featured properties - The Real Housewives of Salt Lake City and NextGen - and the two-rig format gave the experience enough scale to carry that breadth.
The TIFF Lightbox Setting
TIFF Lightbox is one of Toronto’s most recognizable entertainment venues. It sits in the Entertainment District and is the year-round home of the Toronto International Film Festival. That context shaped the activation in a specific way: the Glambot’s slow-motion, red-carpet aesthetic fits TIFF Lightbox because the venue itself is built around film.
A Glambot at a generic ballroom produces great content. The same Glambot at TIFF Lightbox produces content that reads as continuous with the venue’s identity. Guests stepping into the rig are stepping into the aesthetic the building was designed for.
How the Glambots Ran at the Event
Booth Empire handled the full production for both Glambots: rig setup, lighting tuned to the TIFF Lightbox space, on-site creative direction, branded overlays for Hayu, and digital delivery of finished content. Guests stepped into the activation, the robotic camera arm on each rig moved through its programmed path, and the resulting footage was edited and branded on-site for social sharing while the event was still running.
That timing matters for a streaming-brand audience. Reality-TV and lifestyle content lives on social platforms in real time, and the audience Hayu invited expects to post during the event, not after. The activation was structured for that rhythm.
Activation by the Numbers
- 2 Glambots installed for the event
- 109 slow-motion guest videos produced
- ~200 guests in attendance
- Featured properties: The Real Housewives of Salt Lake City and NextGen
- Venue: TIFF Lightbox, Toronto Entertainment District
- Booking partner: Macintyre Communications on behalf of Hayu
Why the Output Mattered
The 109 videos produced across the two rigs were not generic photo booth output. Each was a piece of cinematic, slow-motion content branded for Hayu, delivered in the format Hayu’s audience already shares. For a streaming brand, that alignment between the activation format and the audience’s content habits is the point: guests leave with content they would actually post, and the brand travels with it.
The dual-rig decision paid off in the volume. 109 finished videos for 200 guests means more than half the room walked away with their own branded piece of slow-motion content from the night. That is the ratio that turns a brand activation into reach after the event ends.
Book a Similar Activation
Booth Empire provides Glambot rental in Toronto and across Canada and the United States for streaming premieres, brand launches, influencer events, and conference activations. Multi-rig builds are available for higher-volume events, and every activation includes rig setup, lighting, branded overlays, and on-site digital delivery. Contact Booth Empire to scope a Glambot activation for your next brand event, or browse the full case study library.
