Most activations deliver content to guests. This one broadcast it back to the room. On May 11, 2026, L’Oreal Paris launched Casting Creme Gloss and Glycolic Gloss with an influencer event at Transmission Studios in Toronto, and Booth Empire’s Glambot rental in Toronto came with an unusual second act: a custom five-screen video wall where every finished guest video premiered live. Over three hours, 113 Glambot videos moved from capture to the big screen.
What L’Oreal Needed
A hair-gloss launch is, at its core, about how hair looks in motion - which made slow-motion capture a natural fit. The client needed a polished content experience for invited influencers, but with a twist: guest content should not disappear into phones. It should become part of the event itself, visible to the room, interwoven with the brand’s own campaign material.
How the Video Wall Worked
The capture side was classic Glambot: cinematic slow-motion video that flatters exactly the movements a gloss launch wants to showcase - hair in motion, catch-lights, dramatic turns.
The distinctive engineering was downstream. Videos were processed during the event, and each finished file automatically entered a playback system driving a custom display wall of five televisions: a 75-inch screen at the centre, ringed by four 40-inch screens. The newest finished video premiered on the 75-inch centre display; as further videos were completed, earlier ones migrated outward to the surrounding screens. Between guest videos, L’Oreal Paris commercials played - so the wall alternated between campaign creative and guest creative, treating both as programming.
Every participant, in effect, got a broadcast moment: their video debuting on the largest screen in the room, moments after they stepped away from the camera.
Built as a Live Media Pipeline
The concept only works if the pipeline never stalls. Capture, processing and playback had to run as a continuous automated chain for the full three hours - a finished video entering the system, claiming the centre screen, then cascading to the surrounding displays as new content arrived, with commercials slotting into the gaps.
At 113 videos in three hours, the system handled a new premiere roughly every ninety seconds on average, sustained across the entire event, with no visible seams between guest content and brand content.
Event Output
- 113 Glambot videos created in three hours
- Automated processing fed a five-screen live video wall (one 75-inch centre display, four 40-inch surrounding displays)
- Each new video premiered on the centre screen before cascading to the surrounding displays
- L’Oreal Paris commercials programmed between guest videos
The volume tells one story; the format tells the better one. Each of those 113 videos was seen twice - once by its creator, and once by the room, as live event programming.
Why Guests Engaged
Live playback turned guests into the show. Watching your own slow-motion video premiere on a 75-inch screen is a moment worth participating for - and worth watching others have.
The wall merged guest and brand content. Alternating influencer videos with L’Oreal Paris commercials placed guest content inside the campaign rather than beside it.
Automation kept the room lively. Because processing and playback were automatic, the wall refreshed continuously without an operator visibly shuffling files.
The format flattered the product. Slow-motion capture is the most persuasive medium available for glossy, moving hair - the activation and the launch were the same argument.
Build a Live Video Wall Activation
Booth Empire provides brand activation production with Glambot rental in Toronto and across Canada and the United States, including custom live playback systems, multi-screen video walls and automated media workflows for product launches, influencer events and brand experiences.
Planning a product launch or influencer event in Toronto? Contact Booth Empire to discuss Glambot rental, custom video walls, and live media workflows.
