After a full season of Glambot activations in 2025, the Toronto Blue Jays returned to Booth Empire for 2026 - this time with a recurring photo booth rental in Toronto built around the City Connect game series at Rogers Centre. The program spans 13 games and gives fans a repeatable branded photo opportunity woven into game-day activity throughout the season.
What the Blue Jays Needed
The program required a branded fan experience that could run across the full 13-game City Connect schedule - not a one-off installation, but a fixture fans could count on at every series date. It needed to operate reliably during game-day activity, absorb ballpark-scale participation, and present the City Connect identity consistently from the first game to the last.
How the Photo Booth Runs
Booth Empire designed the activation as a recurring branded photo booth positioned for fans attending City Connect games. The experience operates during game-day activity, giving attendees a natural stop as they move through the ballpark - a branded photo moment connected to the series rather than a generic concourse amenity.
Because the program repeats across 13 games, its value compounds. A fan attending multiple City Connect dates encounters the same experience each time, which turns a photo stop into a recognizable part of what a City Connect game is.
Photo Booth Operations Across 13 Games at Rogers Centre
A season-long program at a major-league venue runs on discipline. Each of the 13 activations requires the booth to be staged, staffed and operating on the venue’s schedule, then repeated at the next series date to the same standard.
Volume is the other constant. The program averages approximately 400 photo sessions per game, with attendance fluctuating by roughly 50 sessions in either direction depending on the night. That range is normal for sports crowds - and the operation is built to absorb a busy night without queues stalling and a quieter night without the experience feeling empty.
By the Numbers
- 13 games in the 2026 City Connect series
- Approximately 400 photo sessions per game, varying by roughly 50 sessions in either direction
- An estimated program volume of approximately 5,200 sessions if that per-game average is maintained across the season
Because the 2026 season is a live, ongoing program, the 5,200 figure is a projection based on the per-game average - an estimated program volume rather than a completed total. What the per-game numbers already demonstrate is steady, ballpark-scale participation on a repeating schedule.
Why the Program Works
Recurrence builds recognition. Thirteen appearances across a season make the booth part of the City Connect identity rather than a single-night novelty.
The volume ceiling is proven. Averaging around 400 sessions per game shows the operation absorbs stadium-scale demand as a matter of routine.
Consistency protects the team’s brand. The Blue Jays attach their name to the program because every game delivers the same experience - the standard set across the 2025 Glambot season, carried forward.
It meets fans where they already are. The booth operates inside game-day activity, so participation requires no detour from the reason fans came.
Plan a Season-Long Photo Booth Program
Booth Empire provides photo booth rental in Toronto and across Canada and the United States, including recurring season-long programs for sports organizations. Programs can be structured around a team’s schedule with branded experiences, consistent per-game operations and stadium-scale capacity.
Contact Booth Empire to build a season-long fan activation for your organization.
