On December 19, 2024, Carbonleo hosted its annual holiday party at the Four Seasons Hotel Montreal. The theme was direct, stated in the brief itself: “Oscar type theme, we want to recreate the same vibe for our annual holiday party.” Booth Empire delivered the Glambot activation that fit that brief precisely, producing 132 slow-motion guest videos over the course of the night.
This was not a generic brand activation. It was a Carbonleo holiday party specifically restyled as an Oscars red-carpet event, and the Glambot was the right tool because the robotic camera arm produces exactly the kind of slow-motion, red-carpet footage the theme was built around.
The Brief: Oscars Vibe for an Annual Holiday Party
The most important detail in the Carbonleo brief was the theme itself, stated in plain language: an Oscars-style vibe for their annual holiday party. That single decision drove every other choice on the activation, because an Oscars theme is not an abstract creative direction. It is a specific visual reference - the red carpet, the slow-motion camera move on a celebrity arriving, the lighting, the formalwear, the moment of being seen.
That reference points directly at the Glambot. The robotic arm sweeping around a guest in formal attire, capturing slow-motion footage as they pose, is the format the Oscars red carpet actually uses. A photo booth, no matter how well-branded, cannot reproduce that format. The Glambot can.
Why Carbonleo’s Holiday Party Wasn’t a Generic Activation
Carbonleo is a Montreal-based real estate developer responsible for some of Canada’s most recognized mixed-use projects, and the brand operates at a premium level by definition. Their annual holiday party reflects that positioning, and the decision to restyle it as an Oscars gala rather than running a standard holiday event is consistent with how the brand presents itself.
The event partner in the communication chain was MTY Party Ltd., and the activation was produced inside the Four Seasons Hotel Montreal. That combination - Carbonleo as host, the Four Seasons as venue, the Oscars as theme - set a specific standard the Glambot had to meet.
How the Glambot Fit the Theme
The Glambot produces cinematic slow-motion footage of a subject by sweeping a high-speed camera around them in a programmed path. The output looks like a red-carpet arrival or a music video, not like photo booth content. For an Oscars-theme holiday party, that alignment between format and theme is exact:
- Slow motion matches the cadence of red-carpet footage
- Dramatic lighting matches the production value of an awards broadcast
- The robotic camera move matches the famous Oscars arrival shot
- Guests in formalwear match the visual register the theme implies
Each of those elements was already in the room because Carbonleo had built the party around them. The Glambot’s job was to capture that room at the production level the theme required.
The Four Seasons Hotel Montreal Setting
The Four Seasons Hotel Montreal is one of the city’s most premium event venues, and that choice of venue shaped the activation in two ways.
First, it set the implicit standard the Glambot installation had to meet. Premium hotel venues carry an expectation that the equipment, crew, and output all read as polished as the venue around them. The installation was scoped to that standard.
Second, the hotel environment supported the Oscars theme visually. The Four Seasons provides the kind of backdrop - polished, architectural, intentionally lit - that an Oscars-style event needs to read as authentic. The Glambot footage captured guests inside that environment, not against a generic trade-show backdrop.
132 Slow-Motion Videos Across the Night
Across the event, the Glambot produced 132 slow-motion guest videos. That is a meaningful volume for a holiday party setting: it means a substantial share of the room walked away with their own piece of branded, red-carpet-style content from the night.
The output was structured for the platforms where gala audiences actually share. Vertical, fast, branded for the Carbonleo Oscars theme, and ready to post while the event was still running. That timing matters at a holiday party, where the energy of the night is the moment content lands hardest - not the next morning.
Why the Theme Decision Mattered
It would have been easier for Carbonleo to run a standard holiday party with a standard photo booth. The decision to reframe the event as an Oscars gala, and to bring in a Glambot to execute the theme, is what made this activation specific. The 132 videos produced that night were not generic event content. Each one was a piece of the Oscars vibe the brief explicitly asked for, and that is the outcome a Glambot is built to deliver when the brief points at red-carpet aesthetics.
Activation by the Numbers
- 132 slow-motion guest videos produced
- Oscars red-carpet theme as stated in the brief
- Carbonleo annual holiday party restyled as an awards gala
- Four Seasons Hotel Montreal as the venue
- MTY Party Ltd. in the communication chain as event partner
Book a Similar Activation
Booth Empire provides Glambot rental in Montreal and across Canada and the United States for galas, holiday parties, awards nights, and red-carpet-theme events at premium hotel venues. Activations can include custom lighting tuned to the theme, branded overlays, live editing, and same-event digital delivery. Contact Booth Empire to scope a Glambot for your next gala or holiday party, or browse the full case study library.
