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Glambot Rental in Toronto - International Fashion Encounter

By Sarah Ohlsson · August 2, 2024 · 2 min read

Glambot slow-motion footage at the Toronto International Fashion Encounter

The International Fashion Encounter (IFE), hosted by LIVING LUXE MAGAZINE and the Toronto Fashion Academy, is one of those events that demands a centerpiece. Booth Empire was brought in to deliver Glambot rental in Toronto for the evening, capturing the fashion, the energy, and the high-profile guests in cinematic slow motion.

Why a Glambot Fits a Fashion Event

A fashion crowd expects a certain level of production value. Standard photo booths feel out of place at a runway event; the Glambot feels native. It is the same robotic camera technology used on red carpets, repurposed to capture couture, movement, and confidence in slow motion. Every guest walks away with footage that looks like a campaign asset, not a party favor.

For IFE specifically, the format worked because the audience was already dressed for the camera. Designers, models, and attendees had put real effort into their looks. The Glambot rewarded that effort with footage that did those looks justice.

How the Activation Ran

The setup was built around two things: producing cinematic footage and keeping the line moving without the experience feeling rushed.

  • Robotic camera arm running pre-programmed slow-motion paths, calibrated for the venue’s lighting.
  • Strobe and continuous lighting tuned for skin tones and fabric detail, the same approach we use for every Glambot rental.
  • On-site operator directing guests so every clip looked intentional, not improvised.
  • Instant digital delivery, so guests could post their clip during the event while the room was still energized.

The Footage

The clip above is the highlight reel from the evening. The Glambot captured designers, models, sponsors, and attendees in the same cinematic frame, turning the event into a content engine for everyone in the room. That is what a Glambot does well at a fashion event: it does not just document the night, it produces content the attendees actively want to share.

Bring a Glambot to Your Next Toronto Event

For fashion launches, galas, brand activations, and corporate events in Toronto, a Glambot sets the production tone for the entire room. The same format has since anchored a dual-Glambot activation for Hayu at TIFF Lightbox and L’Oreal Paris’s launch with a live five-screen video wall. See the full Glambot rental spec or start a project with our team to plan an activation for your next event.

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