Not every brand activation faces outward. On Friday, May 8, 2026, New Era Cap celebrated 59FIFTY Day with the people who make the brand - its own employees - at New Era headquarters in Buffalo, New York. Booth Empire supplied a 360 video booth rental for the occasion, custom-wrapped for the celebration, producing more than 80 internal staff videos across approximately 3.5 hours.
The Goal for 59FIFTY Day
The official 59FIFTY Day date fell on Saturday, May 9 - a day employees were not scheduled to be in the office - so the company held its staff celebration on the Friday. The event needed a branded experience worthy of a flagship product’s day: something that treated employees to the same calibre of activation the brand would stage for consumers, inside their own workplace.
The Custom-Wrapped 360 Booth
Booth Empire delivered a custom-wrapped 360 video booth with a branded platform, so the equipment itself was dressed for the occasion rather than arriving as generic rental hardware. Employees stepped onto the platform while the camera orbited them, producing dynamic video content of themselves at the centre of their company’s celebration.
The 360 booth was one half of a well-matched pair. A custom embroidery station operated alongside it as another feature of the event: employees could bring their own hats and choose from approximately 10 embroidery designs. The two experiences complemented each other naturally - staff could personalize a hat, then step into the 360 booth wearing it.
A 360 Video Booth Built for a Buffalo Workplace Celebration
A headquarters event runs on a compressed, workday-shaped clock. The activation operated for approximately 3.5 hours, fitting the celebration into the rhythm of a Friday at the office rather than asking the office to reorganize around it.
More than 80 videos in that window reflects steady participation for an internal audience - employees cycling through between the embroidery station, colleagues and the rest of the celebration, with the booth keeping pace throughout.
Celebration Results
- More than 80 internal staff videos produced
- Approximately 3.5 hours of operation at New Era headquarters
- Custom-wrapped booth and branded platform matched to the celebration
- Operated alongside a hat embroidery station offering roughly 10 designs
For a single-site internal event, more than 80 finished videos indicates the experience became a genuine centrepiece of the celebration rather than a corner attraction.
What Made It Work
Employees were treated like the audience that matters. A consumer-grade branded activation, staged internally, signals that the company’s own people are worth the production value.
The custom wrap made it an event, not a rental. Branded equipment on a branded platform looked purpose-built for 59FIFTY Day.
The pairing multiplied participation. A freshly embroidered hat wants to be shown off; a 360 orbit is the ideal place to do it. Each experience fed the other.
Practical scheduling showed flexibility. Moving the celebration to the Friday, and shaping the activation to a 3.5-hour workplace window, is exactly the kind of accommodation corporate events require.
Plan an Employee Celebration Activation
Booth Empire provides 360 video booth rentals in Buffalo and across the United States and Canada for employee celebrations, internal brand events and corporate milestones, including custom booth wraps, branded platforms and workplace-friendly scheduling. See more of our Buffalo photo booth work or browse the full case study library.
Contact Booth Empire to discuss custom wraps, branded platforms, scheduling, and corporate event configurations.
