On June 11, 2026, Zoho ran an event at the Bellagio Hotel and Casino in Las Vegas, Nevada, and Booth Empire delivered the centerpiece activation: a custom-wrapped AI photo booth producing superhero-themed AI portraits tied to Las Vegas landmarks. The activation produced 118 AI portraits across five custom styles, all in Zoho’s brand colors.
Software brands at Las Vegas events compete for attention in a city engineered around spectacle, and a standard photo booth at the Bellagio would be invisible in that context. Zoho needed an activation that would actually land with a Las Vegas audience, and the AI photo booth format was the right answer because the output is genuinely novel: each guest was transformed into a Zoho-color-branded superhero placed inside a recognizable Las Vegas scene.
The Brief: AI Superheroes at Las Vegas Landmarks
The brief called for a custom AI photo booth with five branded styles, all built around a single creative concept: Zoho-color-branded superheroes placed inside famous Las Vegas environments. That concept did several things at once for Zoho’s event.
First, it gave the activation a memorable hook. Guests were not getting a generic AI portrait - they were getting themselves reimagined as a Las Vegas superhero, in Zoho colors, at a recognizable Las Vegas landmark. That is the kind of content Las Vegas event audiences actually share.
Second, it tied the activation to the city. Las Vegas has iconic visual landmarks, and the brief specifically used those landmarks - the Bellagio, the Sphere - as backgrounds for the superhero scenes. The activation was not interchangeable with a Zoho event in any other city; it was specific to Las Vegas.
Third, it reinforced the brand. Every portrait was in Zoho colors, so the brand identity traveled with each guest’s output. The superhero concept was a vehicle for the Zoho brand palette, not a separate idea running alongside it.
The Five Custom Zoho-Branded AI Styles
Five custom AI styles were built for the activation, all carrying Zoho color branding and all centered on the superhero concept. Each one placed the guest in a different Las Vegas setting:
- Rockstar superhero. The guest reimagined as a rockstar superhero, Zoho color-branded.
- Superhero on a boat in front of the Bellagio. The guest as a superhero on a boat with the Bellagio fountains as the backdrop.
- Superhero within the Sphere. The guest as a superhero inside the Sphere, the iconic Las Vegas venue.
- Superhero with Las Vegas in the background. The guest as a superhero against the broader Las Vegas skyline.
- Superhero on top of the Sphere in Vegas. The guest as a superhero posed on top of the Sphere itself.
That range gave the booth variety without diluting the concept. Every guest who stepped in chose one of the five styles, and every output was recognizably Zoho-branded. The Las Vegas landmarks - the Bellagio, the Sphere, the city skyline - tied the activation to the venue and the city in a way no generic AI portrait could.
Why AI for a Software Brand at the Bellagio
Software brands have a specific problem at physical events: their product is abstract. Zoho sells software, and software is not naturally visible inside a Las Vegas ballroom. An AI photo booth solves that by making the brand’s identity part of the visual output. Each photo is not just branded - it is transformed.
For Zoho, that alignment was exact. The brand is a software company, the activation was built on AI-generated visuals, and the output was a piece of branded content each guest walked away with. A standard photo booth at the Bellagio would have produced a generic print with a Zoho logo. The AI photo booth produced a piece of Zoho-branded Las Vegas content that looked like a campaign asset, not event collateral.
The Bellagio Setting
The Bellagio Hotel and Casino is one of Las Vegas’s most recognized venues, and the choice of venue set the standard the activation had to meet. Premium Las Vegas venues carry an implicit expectation that the equipment, the build, and the output all read as polished as the venue around them.
For Booth Empire, that meant the booth itself was custom-wrapped in Zoho branding rather than running as generic rental hardware, and the AI styles were designed around the venue’s own Las Vegas environment - including the Bellagio itself as a backdrop for one of the five styles. The activation was scoped to feel native to the Bellagio, not dropped into it.
118 AI Portraits Across the Event
The activation produced 118 AI portraits across the event. Each one was a custom Zoho-color-branded superhero portrait, themed around a Las Vegas landmark, delivered as a piece of shareable content.
For an event at the Bellagio, that output format is what the audience expects. Las Vegas audiences do not want a generic photo strip; they want a piece of content worth posting, and a portrait of themselves as a Zoho superhero on top of the Sphere is exactly that. The 118 portraits produced were 118 pieces of branded Zoho content moving through channels where Las Vegas event audiences actually share.
Activation by the Numbers
- 118 AI portraits produced at the event
- 5 custom Zoho-branded AI styles available to every guest
- Superhero concept applied to all five styles, with Zoho color branding
- Las Vegas landmarks as scene backdrops: Bellagio, Sphere, Las Vegas skyline
- Bellagio Hotel and Casino as the venue
Book a Similar Activation
Booth Empire provides AI photo booth rentals in Las Vegas and across Canada and the United States for software brands, tech conferences, and corporate events. Builds can include custom booth wraps, brand-specific AI styles tied to the venue and the city, branded digital delivery, and on-site operations at premium hotel and convention venues. Contact Booth Empire to scope an AI photo booth for your next tech brand event, or browse the full case study library.
