How the Detroit Lions and Booth Empire Scored Big with Experiential Marketing
When the Detroit Lions hosted their fan day in London, Ontario, they sought an unforgettable experience for their passionate audience. Partnering with XMC and Booth Empire, the event delivered high-energy, immersive activations using a Glambot, green screen technology, and a custom Game Cast Booth. This collaboration was a shining example of the power of experiential marketing to bring fans closer to their favorite team.
Detroit Lions Fan Day: A Night of Preparation
To ensure a seamless event, Booth Empire’s team arrived at Canada Life Place at 10:30 PM the night before. By the early hours of the next morning, the setup was complete, with every detail ready to create an unparalleled fan experience. From Glambot testing to green screen alignment and equipment checks, every aspect was perfected.
Immersive Engagement with the Game Cast Booth
The custom Game Cast Booth allowed fans to step into the shoes of NFL broadcasters and call their favorite plays. Designed with precision and detail, the booth featured:
- Rode Pro Wireless Microphones wrapped with Detroit Lions branding for professional-grade audio quality.
- An R100 camera for high-definition video production.
- Neewer teleprompter to guide participants in crafting their perfect game-day commentary.
- Green screen integration and Detroit Lions video overlays to make each fan’s recording broadcast-ready.
The booth’s Detroit Lions-branded sports desk elevated the experience, creating a professional NFL studio feel. This activation proved to be a fan favorite, with many attendees sharing their Game Cast videos on social media.
Cinematic Drama with the Glambot
The Glambot was another showstopper, giving fans the red-carpet treatment with cinematic, slow-motion video captures. Designed to recreate the drama of an NFL player’s tunnel entrance, the Glambot setup featured:
- A Canon R5 Mark II camera with a 35mm lens for stunning high-resolution visuals.
- Two Aputure 600c lights and an Aputure 100c light, creating a strobe lighting effect to amplify the production.
- Fog machines to replicate the intense atmosphere of an NFL game day.
- A green screen backdrop, allowing for seamless integration of Detroit Lions-themed graphics.
Participants walked away with professionally produced videos that captured their unique fan energy, making every clip feel like a movie trailer.
Celebrating a Detroit Lions Win
The excitement didn’t stop with the activations. The Detroit Lions secured a victory against the Chicago Bears, adding to the event’s celebratory atmosphere. Fans not only got to experience interactive experiential marketing but also enjoyed cheering on their favorite team to a well-deserved win.
The Power of Experiential Marketing
The success of this event highlights why experiential marketing is a game-changer for sports teams and brands. Through innovative activations like the Glambot, green screen content, and personalized experiences like the Game Cast Booth, the Detroit Lions deepened their connection with fans while amplifying their brand presence.
